As a brand, Alfa Romeo has looked to reinvent itself with a concerted resurgence in the North American markets, after a somewhat brief and unextraordinary appearance in the later half of the 20th century.
This movement officially kicked off in 2014, when the company introduced its affordable, lightweight, mid-engined sports coupe – the Alfa Romeo 4C – to the region. Never lacking in performance and personality, the charismatic mid-engined 4C would go on to become the brand’s poster model.
Alfa Romeo’s brand-rebuild was not going to be a one-man team, with the company unveiling its 4-door saloon model – the Alfa Romeo Giulia – at the 2015 Los Angeles Auto Show. Fast forward another year, and the Alfa Romeo Stelvio crossover SUV would also make its debut.
On a relatively small, but considerably effective scale, Alfa Romeo has made some ground in the North American markets thanks to this strategy. However, as 2021 came to a close there were some notable changes in direction that the company took going forward, especially since Stellantis appointed Jean-Piilippe Imparato at the brand's helm.
Alfa Romeo has officially axed production of the 4C Spider, having already taken it off the market in 2021, with nothing in the pipeline for a direct successor. Production ended in December 2020 with a special limited edition Alfa Romeo 4C Spider 33 Stradale Tributo, a farewell edition paying tribute to the 33 Stradale, the extremely rare and iconic mid-engined sports car of the late 1960s, with the run capped at just 33 units for the U.S. market.
Alfa Romeo's focus will now be on their more mainstream and profitable models, such as the aforementioned Giulia and Stelvio.
A new compact crossover SUV called the Tonale, originally intended for 2021, finally made its appearance in 2022, and continues to be the brand's fighter in the small SUV ring. The Giulia has definitely made its presence known in recent years, doubly so with the Ferrari-based engine in the Giulia Quadrifoglio. Moreover, Alfa Romeo has been teasing the return of the GTV badge for 2026, but so far there's no news of the new model's official premiere date and the fact it will be a full EV.
Below is everything you need to know about the 2024 Alfa Romeo lineup.
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